PARMA Recordings — Icons and Branding
I was tasked with a huge part of my company's rebranding a few years back, crafting the visual language starting with these icons. We went for a modern take on Art Deco with line-art icons, a fusion of old and new much like our work. The various icons refer to our services, departments, and influences.
Over time, the lines, much like the staffs of sheet music or audio timelines, became a recurring part of our image that I snuck into much of our visual language.
Below is some of the developmental ideas of the various icons.
Below are some of the drafts of our branding ideas.
